Convinced that style is a global cultural practice, averse to pigeon-holing, Mirko Rizzi shifts easily between roles. If the mix of languages is the essence of the contemporary scenario, Rizzi’s daily practice is a practical application of the assumption. Mirko Rizzi turns concepts into esthetic, using the latter as communication tools. He handles the immaterial making it consistent. Dryness, concentration, passion and involvement are the key to his language. Rizzi’s work speaks of borderless creativity, authenticity and radicalism, without rhetoric. All power goes to the imagination because reality is a product of fantasy. Mirko Rizzi directs campaigns, curates spaces and generally invents. He is the lens-man behind the Marsèll advertising campaigns, starring not-yet-known artists, and programs the activities of Marsèlleria Permanent Exhibition, the multi-disciplinary platform he created in 2009. He is also the mind behind Gabbianacci, the ever-changing gallery-shop opened in 2011 on via Cadore. If you want to define him, he is a concept designer. With no pomp and circumstances.